What Makes your Brain Happy and Why You Should Do the Opposite

What Makes your Brain Happy and Why You Should Do the Opposite

Downloadable Audiobook - 2011
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Why do we routinely choose options that don't meet our short-term needs and undermine our long-term goals? Why do we willingly expose ourselves to temptations that undercut our hard-fought progress to overcome addictions? Why are we prone to assigning meaning to statistically common coincidences? Why do we insist we're right even when evidence contradicts us? In What Makes Your Brain Happy and Why You Should Do the Opposite, science writer David DiSalvo reveals a remarkable paradox: what your brain wants is frequently not what your brain needs. In fact, much of what makes our brains "happy" leads to errors, biases, and distortions, which make getting out of our own way extremely difficult. DiSalvo's search includes forays into evolutionary and social psychology, cognitive science, neurology, and even marketing and economics -- as well as interviews with many of the top thinkers in psychology and neuroscience today. From this research-based platform, DiSalvo draws out insights that we can use to identify our brains' foibles and turn our awareness into edifying action. Ultimately, DiSalvo argues, the research does not serve up ready-made answers, but provides us with actionable clues for overcoming the plight of our advanced brains and, consequently, living more fulfilled lives. --Publisher
Publisher: Amherst, N.Y. : Prometheus Books, 2011.
ISBN: 9781469001241
Characteristics: 1 sound file : digital
Subjects: Nonfiction eaudiobooks.
Downloadable audiobooks.
Neurosciences.
Desire.
Logic.
Happiness.
Additional Contributors: OverDrive, Inc

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BrendanRogers
Dec 16, 2014

Book explains basic cognitive errors and how they impact daily life. The basic concept is that the human brain functions in certain ways based upon the evolutionary needs of humans. Those needs may no longer be relevant to modern life, or are in some cases less relevant in the world of work. Awareness of this evolutionary disposition is especially important in decision making and assigning value.

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