Margaret Mitchell's Gone With the Wind

Margaret Mitchell's Gone With the Wind

A Bestseller's Odyssey From Atlanta to Hollywood

eBook - 2011
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Margaret Mitchell's Gone With the Wind: A Bestseller's Odyssey from Atlanta to Hollywood presents the first comprehensive overview of how this iconic novel became an international phenomenon that has managed to sustain the public's interest for 75 years. Various Mitchell biographies and several compilations of her letters tell part of the story, but, until now, no single source has revealed the full saga. This entertaining account of a literary and pop culture phenomenon tells how Mitchell's book was developed, marketed, distributed, and otherwise groomed for success in the 1930s and the savvy measures taken since then by the author, her publisher, and her estate to ensure its longevity.
Publisher: Lanham : Rowman & Littlefield Publishing Group, Inc., 2011.
ISBN: 9781589795273
Characteristics: 1 online resource (642 p.)
Subjects: Mitchell, Margaret, 1900-1949.
Mitchell, Margaret, 1900-1949 -- Film adaptations.
Mitchell, Margaret, 1900-1949 -- Television adaptations.
Central Collection.
Publishers and publishing -- History -- 20th century.
Book industries and trade -- History -- 20th century.
Best sellers -- History -- 20th century.
Electronic books.

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