Influencer Marketing Fundamentals

Influencer Marketing Fundamentals

Downloadable Video - 2016
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Influencer marketing doesn't just mean celebrity endorsements. Influencers can include social media personalities, avid reviewers, and even unhappy customers. Marketing expert Geno Prussakov walks you through finding these influencers, reaching out to them, implementing influencer campaigns, and measuring your success. Plus, get helpful tips for keeping your promotions legal with disclosures and getting influencers to "activate"—actively promote your product on social media and other channels.
Hone your influencer marketing strategy. Learn how to use influencers—social media personalities, top reviewers, and more—to promote your products online.
Publisher: Carpenteria, CA lynda.com, 2016.
Copyright Date: ©2016
Subjects: Nonfiction films.
Educational films.
Internet videos.
Instructional films.
Additional Contributors: lynda.com (Firm)

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