The Long Tail

The Long Tail

Why the Future of Business Is Selling Less of More

Audiobook CD - 2006
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From an industry-acknowledged expert, The Long Tail explains the long term value of the provocative new business model pioneered by the likes of Google, Amazon, and many other innovative, Internet-centered companies.
Publisher: New York : Hyperion AudioBooks ; Prince Frederick, Md. : Distributed by Recorded Books, p2006.
Edition: Unabridged.
ISBN: 9781401384142
1401384145
Call Number: 658.802 ANDERSON
Characteristics: 7 compact discs (ca. 8 hr.) : digital ; 4 3/4 in.
Subjects: Compact discs, Book.
Marketing -- Technological innovations.
Internet marketing.
Market segmentation.
Additional Contributors: Nissley, Christopher - Narrator

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