Your Money and your Brain

Your Money and your Brain

How the New Science of Neuroeconomics Can Help Make You Rich

Book - 2007
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A senior "Money" magazine writer draws on up-to-date findings to reveal how money can have the same effect on the mind as sex and drugs, explaining how to use the emerging science of neuroeconomics to make profitable investment choices while avoiding key mistakes.
Publisher: New York : Simon & Schuster, c2007.
ISBN: 9780743276689
074327668X
9780743276696
0743276698
Call Number: 332.6019 ZWEIG
Characteristics: 340 p., [8] p. of plates : col. ill. ; 25 cm
Subjects: Investments -- Psychological aspects.
Finance -- Decision making.
Neuroeconomics.
Alternative Title: Your money & your brain

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