The Irreverent Guide to Outsmarting, Outmanaging, and Outmarketing your CompetitionBook - 2008
For nearly three decades, Guy Kawasaki has earned a stellar reputation as an entrepreneur, venture capitalist and irreverent pundit. His 2004 bestseller The Art of the Start has become the most acclaimed bible for small businesses and his blog is one of the 50 most popular in the world. Now Kawasaki has compiled his best wit, wisdom and contrarian opinions in handy book form - from competition to customer service, innovation to marketing, he shows readers how to ignore fads and foolishness while sticking to common sense practices.
Publisher: New York : Portfolio, 2008.
Call Number: 658 KAWASAKI
Characteristics: 474 p.
Subjects: New business enterprises.