Reality Check

Reality Check

The Irreverent Guide to Outsmarting, Outmanaging, and Outmarketing your Competition

Book - 2008
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For nearly three decades, Guy Kawasaki has earned a stellar reputation as an entrepreneur, venture capitalist and irreverent pundit. His 2004 bestseller The Art of the Start has become the most acclaimed bible for small businesses and his blog is one of the 50 most popular in the world. Now Kawasaki has compiled his best wit, wisdom and contrarian opinions in handy book form - from competition to customer service, innovation to marketing, he shows readers how to ignore fads and foolishness while sticking to common sense practices.
Publisher: New York : Portfolio, 2008.
ISBN: 9781591842231
1591842239
Call Number: 658 KAWASAKI
BUSINESS/Manage
Characteristics: 474 p.
Subjects: New business enterprises.
Entrepreneurship.
Competition.
Management.

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debwalker Mar 15, 2011

At close to 500 pages, Reality Check: The Irreverent Guide to Outsmarting, Outmanaging, and Outmarketing Your Competition by Guy Kawasaki could be called an encyclopedia of entrepreneurial advice. This book is filled with hundreds of practical nuggets of wisdom and good advice presented in Guy Kawasaki's fast reading, enjoyable style.

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