It's Not What You Sell, It's What You Stand for

It's Not What You Sell, It's What You Stand for

Why Every Extraordinary Business Is Driven by Purpose

Audiobook CD - 2009
Rate this:
Roy Spence has helped organizations such as Southwest Airlines, BMW, the University of Texas, Wal-Mart, the Clinton Global Initiative, and many others achieve greatness by obsessing about one big idea: purpose. Simply put, purpose is a definitive statement about the difference you are trying to make in the world.Purpose is the key to creating and maintaining a high-performing organization, deserving just as much attention as strategy, execution, and innovation. A real purpose can't just be words on paper. It has to get under the skin of every member of your organization - like Southwest's purpose of "democratizing the skies" or Wal-Mart's of "saving people money so they can live better." If you get it right, your people will feel great about what they're doing, clear about their goals, and excited to get to work every morning.This audiobook will help you discover your organization's purpose, proclaim it to the world, and apply it to everything you do. It will force your organization to address some tough and profound questions:* What do we really stand for?* Do our employees feel like what they do matters?* Would our customers miss us if we ceased to exist?* Do we bring our purpose to life everywhere we can? Spence's hard-won lessons will change the way you view your job, your business model, your leadership style, and your marketing. They will help you make money, make a difference, and - with a little luck - make history.
Publisher: Grand Haven, MI : Brilliance Audio, p2009, c2008.
Edition: Library ed.
ISBN: 9781423381358
Call Number: 658.4012 SPENCE
Characteristics: 8 compact discs (9 hr.) : digital, ; 4 3/4 in.
Subjects: Compact discs, Book.
Success in business.
Strategic planning.
Additional Contributors: Weideman, Bill
Rushing, Haley


From the critics

Community Activity


Add a Comment

There are no comments for this title yet.


Add Age Suitability

There are no ages for this title yet.


Add a Summary

There are no summaries for this title yet.


Add Notices

There are no notices for this title yet.


Add a Quote

There are no quotes for this title yet.

Explore Further

Browse by Call Number


Subject Headings


Find it at GCPL

To Top